Money-Making Google Adwords Tips

Using Google Adwords is an effective way of making money via affiliate programs on the Internet. If you are one of the many individuals who are looking to make some quick cash other than your daily job, then using Google Adwords to your maximum advantage can help you generate higher traffic to your website which can eventually turn into sales.

If you are working as an affiliate marketer for someone else, this also means that you may be able to receive a higher commission for every unit of sale that is generated through your marketing technique. If you are selling your own product, then you can be making a higher profit.

Almost all companies working on the Internet use affiliate marketing as a technique to advertise their product. Since more people are depending on the World Wide Web to generate information regarding every subject, it is the fastest and most effective way of getting your point across to a large number of potential customers.

Here are certain things you might need to keep in mind when you start out on an affiliate marketing program of your own:

• You also need to choose the product you want to advertise using affiliate programming. There is no use selecting a product that does not have enough demand in the market. If people are not interested in buying it, then there is no point in wasting your time and resources into advertising for it either. Also, it might be so that the demand for the product in the market has not been exhausted. In other words, you need to find a product that is in demand currently.

• It is always better to place your resources into more than one genre of ads so that if one fails, your entire efforts will not be wasted as some of it will be salvaged by the ad group that has succeeded in generating some traffic. Using keywords is important in such a case. It is not enough to come up with unique keywords that have high conversion rates. They need to be relevant to your content and also need to be used intelligently.

• There are two kinds of clicks that are generated through such traffic: content clicks and search clicks. Content clicks can be perceived as default clicks by browsers on the Internet. They might not have been interested in the product you are advertising for; however, they clicked on your ad because they found it visually intriguing enough to do so. These clicks are usually the result of curiosity. Therefore, if you are bidding for your ads, you should not bid too high for this type of content clicks, as they tend to have low sales conversion rates. Search clicks are specific. The browsers in such a case mean business. They have been searching specifically for something. Therefore, their clicks will most probably convert into actual sales for you. Therefore, you should bid high on these search clicks.

You need to know your competition in the market and work towards your affiliate program accordingly. Everyone is facing the same rivalry as you; therefore, don’t think of yourself in a worse position compared to others.

PPC Advertising - Bringing Down the Cost

PPC or Pay per Click advertising is one of the most successful marketing strategies on the internet. Of course, it can also be one of the most expensive. It is not at all uncommon for a marketer to pay out several dollars for every click. This is depending on the particular industry or niche. If you have not had much success with PPC or you are spending entirely too much money in the process, here are some ways to bring down the cost of your marketing campaign, while still enjoying successful results.

On one hand, you need to understand why some companies pay the seemingly outrageous prices that they do. If you were to do a little research on some pay per click prices, you may think that most online marketers simply have thousands of dollars on hand to pay for their advertising. This is not always the case. In fact, most marketers have a budget similar to yours. There are many who dive into PPC simply because they believe it will be the ultimate turning point for their online business. Most of these marketers stop their PPC campaigns soon after they begin.

The high price that many pay for their pay per click campaigns typically comes down to just a couple of reasons. The first reason is that many get caught up in an ongoing bid war. When the first marketer makes a bid for his advertisement, then the second will make a higher bid and so on. With all marketers then trying to outbid each other to rise to the top ranking, many are simply spending more than they can afford according to their advertising cost to profit ratio. In the end, those who are vying to outbid each other typically run out of advertising money. This is when other internet marketers simply pick up where those who have blown their budgets leave off.

Another reason that PPC costs can seem outrageous is because many larger companies are willing and have the money to spend literally thousands to get their brand to the masses. Brand awareness is important and those larger corporations know that advertising to get their name to consumers will pay off in the end.

There are other aspects that can ultimately drive up the costs of advertising, although these tend to be the largest reasons that PPC costs can often get out of hand. There is hope however. Most companies who offer pay per click advertising will typically offer specials on their fees. Many run offers monthly or even more frequently, offering to match your deposit. For instance, if you were to deposit fifty dollars, then they will match that deposit, giving you one-hundred dollars in advertising. Be sure to do a little research into each PPC offer to choose the one that best suits both your budget and your marketing needs. If you are new to PPC, you should opt for companies that provide sign-up credits and new customer discounts. This will allow you to get used to the entire process of pay per click advertising, just to ensure that it will be beneficial to your marketing. The main thing to keep in mind for pay per click marketing campaigns is to never spend more than you can afford. You want your ROI to be in the positive and spending too much for PPC, while there are other forms of marketing available, simply makes no sense.

Facebook Marketing 101

• About 132 million users on Facebook are aged 21 and above. This represents about 66% of all users
• There are more females (55.7%) than males (42.2%) - 2.2% are of unknown gender.
• Largest demographic concentration is the college crowd of 18-24 year olds (40.8%)
• About 70% of Facebook users are outside the United States
• Ads Average CTR is 0.04%
• > 850 million photos uploaded to the site each month
• > 10 million videos uploaded each month
• > 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
• 1% of apps account for 77% of volume, 2% account for 86% of volume, 10% account for 98% of volume

While organisations take their marketing efforts to social networking phenomena Facebook, here are some practices you can adopt to make your campaign a success.

Marketing to Facebook users requires communicating to them, which works better than simply advertising your messages. In order to communicate with them, you should first understand these users. In the U.S alone, Facebook has 60 million users. ComScore reports that the average number of unique visitors to Facebook in a month circles around 150 million, of which half of these users return to the site daily. Faccebook projects that 75% of worldwide users will be outside of college.

Based on findings from Nielsen and NetRatings, it has been observed from Facebook's U.S users that just over half are female, almost 60% have some college education, 14% are non-white, 34% are working professionals holding executive, sales, education or technical posts, 12% are full time students and 12% have children under 16. Not surprisingly, Facebook internal data shows that users have aged over the past year, with a high percentage of older users now.

Therefore, in line with these data, adjust your marketing plans and plan for flexibility according to the anticipation that the demographics will change rapidly over the next 12 to 18 months. With fickle college students who might be swept away easily by the next emerging social network hit and the 35+ age group of social network site users who are new to social networking sites , beware of relying on what worked yesterday as it might very well not hold through the year.

With the data portraits that users reveal online, target users beyond their basic demographic details. Instead, look at the psychographics to understand them better. Next, understand what works on Facebook.

The click through rate (CTR) for sponsored News Feed stories is 4 to 26%. Alternatively, Flyers give you a degree of self-service control to decide what you want. For sponsored groups, group pages allows a customized navigation, look and feel and usually includes a significant media buy to drive traffic to the sponsored group page. This cost usually figures around six digits for a three month engagement. However, do note that any company can set up a group for free.

Instead of taking the conventional advertising route, maximise the change to create a unique community around your brand and product. An effective example is the Victoria's Secret page. Although its page looks like an ad, the community is, in contrast, highly engaged.

In order to maximise the results from a sponsored Group, consider these practices. You should first understand how similar groups are meeting, or fail to meet, the needs of users. From there, create a unique experience for users that will encourage activity on the discussion board, comments on the wall, and photos. Your approach should be transparent about your organisation's role and purpose.

Another way to market your business on Facebook is through applications. Create useful applications that model what users are already doing - that is, sharing information, experiences and using humour. Plan your application such that it has a viral and rippling effect, and get feedback from users once it has been launched.

All in all, bear in mind that Facebook marketing is about communicating to the users, rather than just exposing them to advertising. Facebook creates the platform for communication, so make full use of it. Focus more on your content over passive advertising and think about why and what do friends share on Facebook to create your content. Lastly, as Facebook is still a relatively new marketing platform, keep your eyes and ears open to the interaction and participation that is going on in that space. Adopt a learning attitude and one that is ready to make, and learn from, your mistakes.

Email Marketing: Your Ultimate Guide

What Is It?

On the whole, email marketing refers to process wherein email is the method of communication employed by companies and internet marketers in keeping in touch with prospects and clients. Email is used to notify customers and clients about the latest product releases, new promotion offers, and important business news. It is also used for the online newsletter issues. Like the TV infomercials, marketing emails are intended to quickly catch the consumers’ attention and keep them interested.

Why Should I Use It?

1.) You will save a lot on the advertising cost

The traditional methods for advertising such as putting up ads in magazines, newspapers, and TV infomercials are generally expensive. Advertising is a crucial part of your success as an internet marketer so you must not put it aside just because of its cost. However, thanks to email marketing, you no longer have to shell out a huge amount of capital for the advertising. Email services are free! Creating your own newsletter is simple and easy, while sending a promotional broadcast through email is extremely fast!

2.) You can connect with a large audience

Any company or internet marketer will benefit from all forms of promotion. May it be a marketing email ad, infomercial, newspaper ad, magazine ad, classified ad, or billboard ad, an advertising avenue is sure to be advantageous to your business as it greatly increases your reach to the consumer population.

3.) You can have more earnings

The basic concept here is that the more customers you reach, the more money you will make. This is exactly why most businesses employ internet marketing in their overall marketing plan. Not only is it inexpensive, it is also exceptionally effective.

Keystones in Selling Your Email Program’s Value

1.) Your homepage

By having a label that says “Register now to receive email updates” and a link to the registration page beneath it will not exactly tell the potential subscriber why he should provide his email address. They would not even have a clue on what these “updates” are going to be about.

Instead, you should have something like “Sign up now to join our site and get to receive email-only bargain offers, advance sale notifications and discounts.” This way, they will know what to expect in their mails and look forward to it. You must also have these invitation ads not just in your homepage but in every page of your website.

2.) Your signup page

This is the best location to let the potential subscribers know why they should register to receive emails, what kinds of email you will be sending, how often you will be sending these emails, and what will the emails be about. Many businesses do not give this much importance; they would just slap up a checkbox and next to it, a single sentence asking the potential subscriber to sign up. Such a setup is blatantly focused on the subscription purpose itself.

Here are the things which should be included in your registration page to effectively communicate the value of your email proposa

- privacy policy (assure them that you will keep their email addresses confidential)
- an impressive explanation of benefits (tell them what’s in it for them)
- images, links, and transactions (such as links for signing up, confirming the registration, and even unsubscribing)

- graphics (it should model the email template to assist the potential subscribers to identify it quickly)
- a thank-you page (it must appear instantly after a successful registration. If must include the acknowledgement of the subscription, restate the benefits of signing up, and provide detailed instructions on how to verify the subscription)

You must, however, do the aforementioned carefully because asking for too many details up front might make you seem like coming on too strong. Just get the necessary information to begin the relationship, and then slowly move on.

3.) Your welcome program

Do not just let them be reminded that they are subscribed by using a “You are subscribed” message. Whenever they log in, such a message will not remind the why they signed up in the first place and the value of your email will not be conveyed. Your welcome program must be one that would bring subscribers into the fold and assist them in getting up to speed immediately.

How To Use Twitter To Build Your Network Marketing Business

Of all of the social networking sites, Twitter has most notably taken the web by storm in the last year. For this reason, getting in on the Twitter craze can be a highly effective method of building your MLM business. In two words, Twitter equals free leads. However, in order for Twitter to be an effective MLM and free lead building tool, it is essential that it is correctly and appropriately utilized for maximum benefit.

By following a few simple guidelines, it can be a very lucrative tool, both financially and in the number of free leads it produces. In fact, many highly successful MLM business entrepreneurs swear by Twitter and its unrivaled ability to generate word-of-mouth buzz, thereby generating free leads.

First of all, do not underestimate the power of reaching potential customers in masses. Even if a large percentage of them are never going to be buying what you’re selling, reaching potential customers in bulk is the single most effective way to get your name out there, and in turn build up a comprehensive list of free leads.

I mean, even if you have never owned a pair of Nike shoes, you can probably identify a Nike logo. Just getting your brand out there is the first step in building recognition. Twitter has roughly 5 million current members, and adds five to ten thousand more to that total on a daily basis. That is a huge potential free lead and customer base. (Even if a small fraction of those users follow you, each of these followers is a free lead. And if even a small fraction of those followers become customers, the income potential simply by utilizing this free social networking site is astronomical.)

Secondly, do not be afraid to put yourself out there. Follow the big fish. Let their free leads become your free leads. Chances are, when you follow someone, they will in turn follow you. And followers equal a free audience for your advertising. Don’t get discouraged if everyone you follow doesn’t start following you immediately. Followers are built over time, and every new one you get is one more free lead and potential customer. Also, don’t get frustrated if you lose followers. It will happen. However, to keep the loss of followers to a minimum, check out what some of the most successful (and most followed) people on Twitter do to maintain their base of followers. Almost universally, they provide their followers with something that they can find nowhere else. Some use links to obscure (and entertaining) news stories. Others simply keep their followers hanging on by making each Tweet a ‘to be continued.’ Keeping your followers hanging on your every word (or Tweet) is a great way to build loyalty. And if each of your followers refers just one of their friends, that doubles your number of free leads effortlessly.

Finally, you get 140 characters to Tweet. Use them wisely. Keep your Tweets informative, interesting and entertaining. Tweet often, but relevantly. Spam on Twitter is just as annoying as Spam showing up in your email inbox. The free leads you generate are invaluable, and you should recognize them as such. Keep your followers up to date, but do so in a relevant and non-repetitive manner. It is likely that you will lose followership if you come on too much like a salesman. Even though that’s what MLM is all about, being smarmy and pushy never helped anyone. Talk to your followers like they are your best friends, and it is likely that is what they will become. The trust and camaraderie that you build on Twitter can very easily turn into trust for and a willingness to do business with your Network Marketing Business.

5 Things You Need to Succeed in Affiliate Marketing

There seems to be a common aspiration for many of us to be in charge of our own destiny. We want to determine our destination and how and when we will arrive there. We even imagine the destination or outcome without a complete understanding of how to get there. As we are guiding ourselves to our destination, risk is now looked upon as opportunity, obstacles are thought of as reminders to alter the course.

This is the reason why more and more people are turning to a business that continues to grow in popularity – affiliate marketing. Affiliate marketing gives us the feel that we are doing something, we are in charge of are own destiny. This business appears the be something a great many of us can do. Also, we don't feel hemmed in to market a product we don't like. Virtually any thing that you can imagine anyone would need there is someone somewhere that makes and markets that product. I know of a fellow that sells used Recreation Vehicles for a local dealer.

We are going to look at 5 things you need to succeed in affiliate marketing.

1. Willingness to learn and be trained. Affiliate Marketing is a very large segment of internet marketing. Being very large it is also very competitive and can be very complex. Study methods successful marketers are using. Take some training courses. There are many available online. Some are low cost and some free if you promote their products. Select a training course only after doing your due diligence. Remember free is not always free and a high cost doesn't always mean better. Look for a training course that tells you what to do and then shows you how to do it.

2. Willingness to spend time and effort even if results are slow coming .A training program that suggest it only takes a few minuets a day to rake in large amounts of money is probably not the correct one for you. Those programs are misleading. It is important to spend the time and effort to develop your business. You need to set aside time to do the necessary research and training. This well be more that minuets per day. When your business is going slow, keep going.

3. Self determination. Affiliate marketing appears simple, but, it is not easy. There will be upsets along the way. A temporary set back could lead to redefining the destination or altering he course. Develop the mind set that failure is not an option and stay the course..

4. Discipline. You know what you need to do, you know what to do, you know when to do it, NOW DO IT. Often what works best is to develop a schedule or a to-do-when list to remind us of any dead lines that we have set.

5. Optimism. Henry Ford has been quoted as saying “ If you think you can or you can't. Your right”. A positive attitude is so very important in affiliate marketing and any business. A positive attitude enables you to meet a setback or challenge head on and come up with a better solution. While we are building our business we will probably receive some negative remarks from well meaning friends and family members. Don't join the negativity, stay positive.

There is a lot of help available to help you build your affiliate marketing business. Become active in a few forums. A google search for your topic or niche forums will yield several results. Choose a couple that look active and participate in the topic discussions.. For the most part, forum members are seasoned marketers willing to answer a question if presented right. A positive and determined attitude will carry you a long way.

Why the Failure Rate is so High in Affiliate Marketing?

More and more people are lured into affiliate marketing and you might be one of them. Indeed, affiliate marketing is one of the most effective means of generating a full-time income through the Internet. It’s a fair deal between the merchandiser and his affiliates as both benefit from each sale realised. Like in other kinds of business, a great deal of the profits in affiliate marketing depend on the affiliate’s advertising, promoting and selling strategies. Everyday, as the affiliate marketing industry expands, competition heightens as well so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase the products and services he is offering.

Compared to traditional advertising practices, affiliate programs are more effective, risk-free and cost-efficient. But why do many people still fail in affiliate marketing? There are a lot of reasons and a lot of areas in the program to look into. The most critical aspect in the affiliate program is advertising. Many affiliate marketers fail in this aspect because they don't work hard enough. Although it pays to be lucky, you cannot merely rely on it. Affiliate marketing isn’t as simple as directing customers to the business site. If you want to earn big, of course, you have to invest time and a lot of hard work in promoting the products. As mentioned earlier, the competition is very high and customers nowadays are very wise, too. After all, who doesn’t want to get the best purchase—that is, to pay less and get more in terms of quantity and quality.

Lack of preparation is also a reason why one fails in affiliate marketing, whether he is a merchandiser or an affiliate. Part of the preparation is research. On the part of the merchant, he has to be highly selective in choosing the right affiliate websites for his affiliate program. In order to be sure he has the best choices, he must have exhausted his means in looking for highly interested affiliates whose sites are a sure fit to his products and services. The affiliates site visitors must match his targeted customers. On the other hand, the affiliate marketer must likewise research on the good-paying merchandisers before he signs up for an affiliate program. He must ensure that the merchants products and services match his interests so he can give his full attention and dedication to the program. He can get valuable information by joining affiliate forums, comparing different affiliate programs and reading articles on affiliate marketing where he can get tips from experienced affiliate marketers on how to choose the best merchants and products with high conversion rate.

The website is a very important tool in the whole affiliate program. As an affiliate marketer, you should plan how your site is going to be, from domain name to the design, the lay-out, the content, and ads. Some users are particular about what they see at first glance and thus if they find your site ugly, they won’t read through the content even if your site has great content. On the other hand, there are those who want information more than anything else. Affiliate marketers with “rich-content” web sites are usually the ones who prosper in this business because the content improves traffic to the site. Websites with high quality content with relevant keywords and more importantly, right information about the product and not empty hyped-up advertisements—allow you to earn big in affiliate marketing even when you’re asleep. If you can't sustain the interest of your site visitors, you won’t be able to lead them to the merchants site. No click-through means no sale and thus, no income on your part.

Selecting a top level domain name is also crucial to the success of the affiliate program. Lots of affiliate sites don’t appear in the search engine results because they are deemed by affiliate managers as personal sites. Major search engines and directories would think of your site as transient ones and thus, they won’t list it in the directory. Before you decide on the domain name, know first what you are going to promote. Many fail because their sites are not appropriately named, so even when they feature the exact products the customer is looking for, the customer might think the site is not relevant and thus, won’t enter the site.

Above all, an affiliate marketer must be willing to learn more. Certainly, there are still a lot of things to learn and so an affiliate marketer must continue to educate himself so he can improve his marketing strategies. Many fail because they don’t grow in the business and they are merely concerned about earning big quickly. If you want long-term and highly satisfactory results, take time to learn the ins and outs of the business. Continue to improve your knowledge especially with the basics in affiliate marketing ranging from advertising to programming, web page development, and search engine optimization techniques. Likewise, study the needs and wants of your site users and how different merchandisers compete with each other.

Keep on trying; don’t get disappointed if your first attempts don't pay off. Thousands are attracted by the possibility of generating skyrocketing incomes through affiliate marketing and so they sign up in any affiliate program without carefully understanding every aspect of the business. When they don’t get instant results, they quit and sign up for another program and repeat the process of just copying links and referring them to others. When you sign up for an affiliate program, don’t expect to get rich in an instant. Work on your advertising strategies and be patient. You’ll never know how much you can get if you don’t persevere.

Here is the "Secret Back Door" When Advertising on Google AdWords

This is my first time writing on this site and I hope you get a great amount of information out of it.

I am part of an elite club created by an internet guru whom has hundreds of hours of internet marketing step-by-step videos that will teach absolutely anyone how to perform like an expert. I will share just one little fraction of this information.

This article is about using Google AdWords. I am pretty sure everyone is familiar with Google AdWords. If your not, I can give you the gist of what it does. Google AdWords is Google's paid internet marketing section, which anyone can sign up and use. Just type AdWords on the Google search bar.

Google will help anyone use the AdWords properly, which will get your ad impressions and clicks to your website. I will show you the other way to advertise on Google, which you CAN find, but is kind of hidden. I will show you what to use and how to use it, so you get the maximum traffic to your site.

When you sign up on Google AdWords for a free account there will be a big button that says start campaign here, which Google wants everyone to click on because you will be advertising on Google's main search site.

This is perfectly fine, but how many people do you think are advertising on Google? There are millions of people advertising on Google, and how many people do you think are advertising the same kind of product or service, even the exact same product or service as you?

When you type a word or phrase in the search bar on Google and press search, there is hundreds, if not thousands of pages of websites that come up. If you look to the right of the page after you click search, there will be a column that says sponsored ads. This section is where your ad will be posted if you do Google AdWords that way.

To reach the top you need to have hundreds of thousands of people visiting your website and have a high bid on your keywords. If you have those, then Google will like your ad and move it up on the list and more people will see it.

I can show you exactly how to accomplish that as well, if you want to go that route, but, I will stick to the other way, which is more efficient to start out on. There is a link on the top of the main page after logging into Google AdWords that says campaign summary, and if you click that, you can go through the back door of Google AdWords.

Create your ad with your link, to any website you want people to go to after they click on it, so they can purchase a product or service to make you money each time there is a sale. You can place your ad on other business' websites. That is the secret. There is millions of businesses that get hundreds of thousands of traffic to their website each day.

Click on the link called "placements." Your ad can go on any website you want, and anyone of those hundreds of thousands of people searching their website are bound to click on your ad. The odds are with you 100%

You will get clicks, which will get you sales of a high volume.

This is the blueprint to using the back door of Google AdWords.

If you want to know how to advertise like this by watching an easy to follow video tutorial, which will show you how to use this part of Google AdWords and get huge amounts of traffic to the site of your choice, then check out my site.

Internet Marketing Business Is Worthless!

Are you familiar with the story "The Fox and The Grapes?" It's a classic fable that goes this way:

One hot summer day a fox was walking through an orchard when he came upon a bunch of grapes just ripening on a vine high off the ground on a lofty branch. "Ahhh, just the thing I need to satisfy my thirst," said the fox.
Stepping back a few steps, the fox ran toward the vine throwing himself high into the air, just missing the bunch of grapes.

Not easily discouraged, he took a few steps backward and again ran toward the vine, launching himself high into the air, once again he missing the grapes.

Again and again he persisted launching himself higher and higher into the air, coming up short each time. Tired and frustrated, the fox finally gave up and walked away muttering to himself: "The grapes are probably sour anyway!"

The moral of the fable is:

"It is easy to despise what you cannot achieve."
So what does any of this have to do with internet marketing business?
Well, two days ago, I got a private message from one of the small business forums that I'm a member of. The message was from another forum member chastising me for trying to assist other members of the forum.
In a nutshell, he said internet marketing business was worthless and that you can't make any decent income doing it because he had tried many times without any success.
Hmmmmm...sounds a lot like our fox in the previously mentioned fable.
"It's easy to despise what you cannot get!"

He went on to tell me that I was giving people unrealistic hope by encouraging them with my advice. Anyway, that message got me wondering.
There are probably a lot of other people out there who mistakenly think the same exact thing about internet marketing business, because of a negative experience they had. You may even be one of those.
If you are, this is my message to you and the forum member who sent me that private message:

Internet marketing isn't worthless. Internet marketing does work!
How do I know? Because I'm personally making a comfortable living on the internet, as are many of my friends, colleagues, associates. But it didn't just occur by chance. It's like anything else in our brick and mortar world, you have to LEARN how to do it.

For example, nobody was born with the knowledge of how to drive a car. You have to learn how to drive by getting behind the wheel and practicalizing the act of driving.

The same applies to internet marketing business. You have to learn the basics, and you have to practice them. Along the way you may encounter difficulties a few times, but remember practice brings about perfection.
I failed at internet marketing several times, before that little light bulb finally came on and I finally figured it out.

But I never gave up on myself and I never quit learning. I read every online marketing ebook, newsletter and article I could get my hands on.
You see, the secret is in the LEARNING.

If you want to succeed at internet marketing business, I implore you to start with a personal e-commerce website of your own and learn how to drive a steady stream of targeted visitors to your site.
Most entrepreneurs who receive up to 500 targeted visitors daily earn up to $5,000. The key is in the LEARNING.

7 Tips to Make You a Better Ezine Article Author

In the competitive world of article marketing, the more one knows about how to write an effective ezine article, the better his chance of getting a sale or customer through that article.

When a person ( i.e. prospective customer ) reads an ezine article, he must be immediately impressed, or else he may be lost forever. Using ezines is one of the most effective means of reaching new prospects, as well as giving free valuable content to existing customers, or just friends who read your articles.

The first rule of an internet article is that it must consist of real content, and not just a sales pitch. The purpose of article marketing is to inform the reader on a particular topic, and perhaps gather a following of readers who will look forward to reading your specific ezine articles.

Using ezines is possibly the fastest way ( without paid ads) to get your article in front of the people you want reading your ezine article, thereby making article marketing a very effective tool for the internet marketer.
Perhaps the only way to get visitors to your site faster than article submission to ezines is pay-per-click advertising, but that is expensive, and probably best left to the more experienced marketer, at least until one understands the complexities of pay-per-click advertising..

For an internet marketer fresh on the scene, trying to make his mark in the world of internet articles marketing, ezine article submission is definitely one of the best, if not THE best, way to break into the world of article marketing.

For my money, using ezines to market ezine articles is the most practical form of free advertising on the internet today
One must be careful, though, when writing for an ezine article, to be sure and include the main words of interest, or keywords, throughout the article, in order to be noticed by the search engine ‘spiders’, and get indexed into the search engines.

One must be equally cautious of too much density, or using a keyword too often, or too close together in the body of the ezine article. This can cause the search engines to pass right over, and not even consider your site for indexing.
Most ezine article sites or submission services will not allow a URL destination (website address) to be placed in the body of the article. Neither will they allow a direct attempt by the author to sell a service or product from within the ezine article. Pornography and/or obscene language is also a no-no on most sites, save for the few who deal in such things. Those are not ones that I am interested in posting in.

Article submission may be done manually by submitting to each directory that one wishes to be published in, or by using a paid article submission service, wherein you may write one article and have it submitted to hundreds, or even thousands of directories for you. The cost is really low, and you must check with each submitter for their terms of service, and agreements.

I have noticed that some ezine article sites want 250-500 word articles, some others have a minimum of 500, with a limit of 2,000, or more

How To Make Money With An Online Niche Market - 8 Proven Strategies

It's not hard to find a niche to start your own online business if you have the right resources. Here are some insider tricks you can use now to find your niche goldmine and start making Internet money right away. Once you start taking action and develop an income it's wise to re-invest into your business to keep ahead of the competition & grow your online venture. Making Internet money success is based on the following information.

Understanding The Market & Going For It!

Internet Marketing is not as hard as you may think. Many Internet Gurus want you to believe this so they can interest you in their product that usually is presented as an easier way to make money. If you have been doing this for awhile then the following steps will seem simple to you.

Note: Don't get discouraged if you are a newbie, everyone started out like you. Patience is a virtue when starting out, you can not hurry this learning process but once implemented will reap huge rewards. Your online business will never be perfect but just get started and you will learn more than you ever imagined as you start making Internet money & develop your money making machine.

In This Article We Will Discuss:

1. Finding Ideas For A Niche Market

2. Picking A Niche Market From What You Know

3. What Subject Are You An Expert In?

4. Researching A Profitable Niche Market

5. Looking for A Buying Market

6. Finding Dedicated Believers and Followers

7. Offline Market Research

8. Online Market Research

1. Finding Ideas For A Niche Market

Building a business in your preferred niche would be the most beneficial. Your passion for a certain niche will steer you through anything that stands in your way. But passion is not everything, you must make sure your niche will be profitable before you spend your time developing it.

A Niche Market can be described as A subject that is not too general but not too small. Another factor is to find something that has long term appeal.

Here is a general list of some Niche Markets:

1. Dog training
2. Wedding Planning
3. Camping
4. Wrestling
5. Karate
6. fishing
7. Needlepoint
8. Recipes

If these Niches are too general then go a little deeper:

1. Bass Fishing
2. Labrador Dog Training
3. Needlepoint Patterns
4. Sumo Wrestling
5. Outback Camping
6. Chinese Food Recipes
7. Wedding Favors

You Get The Picture? Now you need to know some techniques on how to generate income from your Niche. Below are the most popular strategies you can think about while choosing your Niche Market.

1. Build a mailing list
2. Affiliate promotions on site
3. Personal product sales
4. Selling ad space
5. Displaying Google Adsense
6. Selling traffic
7. Sell your site

For your Niche to be successful you need a buying market or a volume of traffic. As long as your Niche Market falls into any of these two categories you are on your way.

2. Picking A Niche Market From What You Know

Your Personal Preference is important like hobbies and anything you enjoy doing. If your Niche is a favorite hobby then you will be excited and enthusiastic about building your business around it. Be specific as possible like "fresh water fishing" not "fishing".

What Are your Passions? Baseball, knitting, judo, mountain climbing, the list is endless. Follow your passion and like your favorite hobby you will find a deep motivation to learn more about it and keep your business thriving for a long time.

3. What Subject Are You An Expert In?

When you are an expert you will find a lot of content and feel more creative about writing informative articles that help others. This is the basis of building a list of hungry information seekers that would consider you an expert and open up their wallet to get your expert knowledge into their hands.

If you are not an expert on a subject you love why not become an expert and dig up all the best information you can to impress and inform your readers visiting your blog or website. Your opinion can be worth a lot of money and it is not hard even if you do not have a website.

Other Niche finding techniques are Niche Magazines, Ebay Pulse & Amazon Top Sellers categories (especially in the "books" section). Search for Google Trends on your browser and you will find the current market results for any niche you can imagine. Now you can make a list of your passions and hobbies in order of preference and go to the next step.

4. Researching A Profitable Niche Market

One of two things you need to support your Niche of choice is either a buying market, a volume of traffic or both. A sizeable market is acceptable compared to a huge market with tons of competition.

It is easier to dominate a sub niche like "German Shepherd Training" compared to "Dogs". You want to become an authority and create an alliance with your competitors. A specific sub niche will be much more focused on your target market.

Researching your market is essential. You will need a keyword research tool to find the number of searches and competition for you specific keyword. Do a search for wordtracker on Google and pick up their free keyword suggestion tool. This will give you daily search stats for your niche keywords and determine whether there is a large enough interest in your niche.

5. Looking for A Buying Market

Is your niche market a buying market or just looking for free information? You have to target the decision makers. If you're selling horse tackle to someone who does not ride horses then you affiliate program or product sales will suffer.

If you want to sell a dating book for teenagers you may get loads of traffic but if they do not have a credit card then you will not get any sales. Your information will be helpful but with zero profit. Trying to sell a product to people with credit card debt or looking for a job are other niches that have no money to spend.

6. Finding Dedicated Believers and Followers

People who really need something like golfers will spend endless amounts of cash to get the latest golf club, golf shoe or golf ball. Golf is a huge niche and hardcore golfers are spenders even in sub niches.

"How to save a marriage" is another niche that have desperate money spenders that have a sense of urgency in their minds and will stop at nothing to find a product to help them out. An ebook on Clickbank is a perfect example of a product you could sell as an affiliate. Electronic goods on this site move like hot cakes and free you from having a site and processing financial transactions.

7. Offline Market Research

If your niche has publications in magazines and books then this is a good indicator it has a large following in the market. Publishing is not cheap so if see a magazine on yachting in local book stores then it is a popular niche worth pursuing.

8. Online Market Research: Are There Lots Of Google Adwords For Your Niche?

When you search on Google look on the right side and see how many ads there are. These are Google Adwords that advertisers pay money for. The more ads the better, this indicates there is a very good market going on for this niche. These are advertisers that are making money selling products and in some cases paying up to a dollar a click or more for visitors to come to their site.

Summing All This Up...

You may not get a total knock out punch result with this research but if your niche has traffic even around 5000 visits a month then consider going for it. Your niche must have buyers who love to spend money and need to hook up with marketers like you who will inform them on their hobby or passion. Ask yourself the questions above, do the research and go with a niche that motivates you. Making Internet money will become a reality sooner than you think when you get a pulse on your niche market.

3 Tips on Marketing Your Small Business With Articles

Article marketing the most effective way to define yourself as an expert in your field and market your business. Understanding the basics of marketing with articles will help tremendously with your marketing campaign. A complete article marketing campaign includes more than sharing of information.

Quality content with a catchy title is only the beginning. You must know how to create a great author biography, often called an author resource box. Article submission and distribution will ensure a wide reach and deep, targeted placement in article directories. Getting your content circulating is important; getting it read by your target audience is even better.

Quality Content

Due to the power of the Internet, consumers never blindly purchase products or services. Your goal is to promote your business in a positive light and provide information to potential customers. Make your readers want to come back for more.

The article title should be a short, informative snippet that grabs your readers' attention. Keep your title around 65 letters. The purpose is to draw readers to the article out of curiosity or some other emotional response.

The article body needs to be short, simple and easy to scan. Don't make people hang on every word to get the full benefit of what they read. Article content needs to be at least 400 words but no more than 900 words. Very short articles are perceived as not nearly informative enough. On the other hand, very long articles require more time to read; time your reader could be spending making a purchase.

Content needs to be informative and concise. Don't fill your articles with a lot of fluff. Write each article like it is the one that will produce your next sale. Use perfect grammar and spelling to help cement your position as an expert in your field.

Catchy Author Resource Box

The author resource box is the last thing your readers will see. Make it something they will remember. Publisher limits and restrictions usually only allow 300 to 500 characters and some allow you to create links to your website. Use your author resources to provide an easily clickable link to your website's home page or even to a specific product or service.

Continuous Distribution

No proper article marketing strategy is complete without distribution to multiple article directories. Publishing to thousands of directories can be very time consuming but it doesn't have to be. Look for distribution services that submit your articles for you. Such services are not free, but they are worth the minimal cost.

Free article distribution is a great start if you're working with a startup and limited funds. The objective is to simply get your articles published and circulating. Make use of social networks, forums and blogs to help push your marketing campaign.

Not a Writer? That's OK!

In many cases, entrepreneurs are not necessarily the best writers for their own articles. It's perfectly OK to hire someone to write your articles for you. Provide the writer with potential topics and information you'd like included in the article. If you have a unique way of providing products or services via your business, make the writer aware of it. Each professionally written article should reflect who you are and how you do business.

Some entrepreneurs feel that the integrity of their business will be threatened if they hire a writer for articles. They worry that their expertise will not be taken seriously if they don’t write the content themselves. The best way to avoid letting the world know you didn't write it yourself is to hire a ghostwriter for articles.

Writing services are just that; writing services. They rely on the articles they provide as examples of their work. Ghostwriters pride themselves in providing quality content while ensuring their clients' anonymity.

Choose your writing service carefully. Ask for examples that prove the writer is worth your money. Writers may produce any type of article to prove their skill. A ghostwriter will provide an example that does not belong to one of their clients. For best results, look for a ghostwriter you can trust to help build a complete article marketing campaign.

Making Your Website An Effective Marketing Tool

There are two key elements to having an effective online marketing strategy. Firstly, a website that is suitable for its intended purpose and secondly driving the right quantity and quality of traffic to that website. In this article I will focus primarily on achieving the first of these two elements and therefore developing a website that is an effective marketing tool.

When planning a new website the main factors to consider are:

Get your domain name correct - Select the best domain name, this may be the company or brand name or something that describes what the website offers e.g. holidaystochina. Decide if your customer base is likely to be country specific or international – this will affect your selection of url i.e. http://.co.uk or .com, etc.

What do you want from your website - Decide what you hope to achieve with your new website, what is its function? Are you trying to sell direct from your website, use it to generate enquiries or will it be a place to refer your prospects to obtain more information about your products and services.

Get the navigation correct - Decide what information or features your website is required to offer then draw up a website map to include all that is necessary. When considering this it is important that website navigation is clear and easy i.e. that visitors to the website can get where they wish simply and easily. Most visitors are likely to arrive on your Home Page so make that a centre of navigation with direct click through to key pages and features in addition to the main menu and include calls to action. The website should also be quick to download as few people have time to wait while a website ‘forms’ - to this end avoid over complex flash intros.

Make sure you have quality website design - Professional website design is vital, so many online businesses will fail because of poor quality of design for the website itself. There are excellent low cost options out there for obtaining a quality website that will impress and captivate visitors from the second that they arrive on the website. With so many websites, so much competition it is vital to make your website a place that engages visitors as soon as they arrive on the website. To that end, as well as having a professional website it is also worth considering including a presentation or video feature to enhance the ‘website experience’ and help sell your services. This type of ‘organic’ content can also boost search engine position.

Good copy but not too much – Visitors are unlikely to spend long on your website so it is important that you get your key message across quickly and effectively. Keep your copy short and to the point, before you start writing think carefully about what the key points are to make on each page. A strong visual website with brief but informative copy is likely to be most effective.

Search Engine Optimisation – Of course the best website in the world is no use without any traffic! Ideally what you want is quality and quantity of traffic but given the choice the former is preferable. There are two key factors in driving traffic to your website. Firstly, keyword selection - the right keyword will be something that sufficient people will use so that there is traffic to be won and yet something that not too many sites are using so that you have a chance of reaching page 1. To get your keyword density correct check out websites at the top of page 1 for your keyword and see what keyword density they are using. Secondly, build links to your website, ideally one way links from directories and article directories but also exchange links with other suitable websites.

Building an effective online presence can be vital in the success of your business but it is a complex operation. The best way to succeed is to obtain professional help for the important stages in the development of your online presence. To that end, let the internet work for you, use the internet to source the best and most cost effective means of building your own online presence.

3 of the Easiest Steps to Make Money Online

Making money online isn't rocket science. It's very simple actually. Below is a simple and short guide of the important things you'll need to know in order to make money online

First - The Right Partner (Affiliates)

I recommend that you sign up with an affiliate network like Clickbank, Commission Junction or Rocket Profits. There are a lot of them out there. Just do a google search for "affiliate network" and a bunch of them will pop up. The other option is to find a site that has a product or service that you'd like to promote and join there affiliate program. The important thing to remember is to find an affiliate site that you think has a great landing page. The page should be good enough to sell you on the product. Remember that people are not stupid. They think just like you and me and there buying habits are the same as ours...to some degree.

Second - Wear a Mask (The art of deception)

After you've signed up for there affiliate program you need to hide your affiliate ID or tracking number. You can do that easily by registering your own domain name and having it forwarded to your affiliate link. Register your domain name with a reputable source such as; Yahoo, Godaddy or Network Solutions. Besides the fact that you won't have to worry about someone steeling your domain name from underneath you, these better known companies have easy to use interfaces that allow you to forward your domain quickly and painlessly. By having a forwarded domain you are preventing the buyer from becoming leery of a super long domain name on the home page and increasing the probability that the buyer will trust the site enough to make a purchase.

Example:
Without domain forwarding your link would look something like this www.joeshmoe.FrankiesComics.com

With domain forwarding the buyer would see something like this: www.FranksComics.com

Third - Time to Reel in The Dough (Marketing = Money)

Marketing....It's all about the marketing (really...it is!). Use a mix of Pay Per Click search engines. Most people go with Yahoo, Google, and MSN, but don't spend most of your budget there. Try using the less commonly used search engines to get more bang for your buck. I would suggest Exoclick, Lycos (great results) Myspace and facebook. Using a combination of the major search engines and the less common ones will ensure that you are using your marketing dollars wisely and at the same time reaching the customers that your competitors are overlooking.

Other marketing methods that have proven results are:

Online Classified Ads- UsFreeAds and Craigslist both work great.

YouTube Videos- Make a video that displays your domain name. Try to make it a funny video or a "how to" video.

Join Google Groups- Join a bunch of Google Groups, but do not spam people. First, send links on the message board that people will find funny in order to build there trust. After you've done that for about 3 to 7 times you should send your link out with a head line similar to: "Is This For Real?"

Be Creative- Remember...try to be one step ahead of the other guy and keep pushing the limits to what you can and can't do. If you fall...get back up and try again.

Good Luck and Much Success

6 Ways To Make Money With A Town Or City Portal Website

Owning a town or city portal website is a great way for you to make money online by providing local residents with the information they are looking for about local businesses products and services, and making money by providing advertising for local business owners. Aside from making money from allowing local business owners to advertise on your portal, there are several other ways that you can monetise a portal website. In this article I’ll outline 5 other ways that you can make money with a town portal website.

1. CPA networks. These are networks that pay a commission on a visitor taking some kind of action, like buying a product or signing up for a free offer. Joining one of these networks you can offer visitors to your portal website products or services that are outside your local area but of interest to your local visitors. This could include insurance services, loans service, telecom services to name just a few.

2. Very similar to CPA networks, affiliate marketing allows you to offer your visitors with products or services that may interest them. For instance, if you take a look through the Commission Junction Marketplace you could find products or services that you know will be of interest to people in your local area.

3. It’s long been known in the Internet marketing world that Private Label Rights products are a lucrative way of making money online. However, choosing the right products you could use PLR to make money from your local website visitors. As an example you could find a PLR product about green living, a subject close to many peoples hearts, and sell it via your portal website.

4. JV brokering. As the owner of the portal website you will come into contact with many local business owners and many of these owner, who by the way will know very little about marketing their business, may have complementary products or services that they could offer to each other customers. By being the middleman in bringing these business owners together, you can charge a fee to bring about these Joint Ventures.

5. In a similar theme to JV's and allowing business owners to advertise on your portal, you could allow business owners to plac coupons on your website, saving them money and making you money.

6. Provide a website design and marketing service. Getting a portal website to rank highly in the search engines isn’t a difficult task. Using minimal Internet Marketing skills you can easily get your portal to rank well, and the good news is that it isn’t very difficult to do the same for local business owners. Even better you don’t need to do it yourself, using what you have learnt in the Internet Marketing arena you can outsource most of the tasks required, including website design, article writing and direct response marketing. You simple become a project manager, taking a large cut of the profits for yourself.

Owning a town or city portal website opens up a huge amount of opportunities for anyone with minimal Internet Marketing knowledge to make money in many different ways.

Marketing Strategies You Can Use

If you are an owner of a marketing company, you should definitely have some marketing strategies ready. The customers that give you marketing projects should be satisfied with your strategies. Thus, you need to design strategies that may please all the possible customers that you have. Your advertisements should speak about these marketing strategies in the easiest but most attractive way. A marketing company with no marketing strategies may lead to bankruptcy for the company. Given below are some marketing strategies which can come handy for all those marketing companies out there.

1. check your employees:
The first and foremost need of strengthening your company is to check its employees. Your employees should be polite, ready to work no matter what background they come from. They should be helpful and handle the customers efficiently enough to get maximum customers. This may help to keep your customers happy and content. You should also try and provide services to your employees like insurance, shopping coupons and gifts time to time. As we all know, you get some more only when you pay some more.

2. relate to your customers:
You should maintain a rapport with your customers. They are the ones who pay you and they are the ones who are going to help you increase your customers. Customers refer you to their friends or equals if you provide them with the maximum services and the main objective of our marketing strategies is to get more and more customers. You can get into good relationships with your customers by sending them greeting cards on their email ids on birthdays and anniversaries or even on the occasions of festivals. This may help them remember you.

3. give what you promise:
Customers believe your ads and give you work. They expect from you all the services that you promise them when they select your company. If you fail to provide them, you may not get new customers and in addition you may loose your current customers too. Thus, you should try and provide all the services promised by you. This is one of the most important parts of the marketing strategies that you design because if you don't provide what you promise your customers lose their belief in you.

4. give them the best:
Give your customers the best you can. Ask them to demand for things and provide them with the services they want if possible. Provide them with services that they demand or some added services from your side. If you fail to or if you can't provide some service to your customers, apologize to them for the same and give them some thing as compensation.

5. provide offers:
Provide offers to your customers like giving a free advertisement once a while or giving them gifts if they stay with your company for a specific period. Mention these gifts in your advertisements. Your customers may definitely mention this to their friends and colleagues. Thus, you may get some new customers. This may help building good rapport with your current customers also.

Finding a Low Risk Internet Business

When you talk to people about internet business, there are two concerns that are the most common. The first and most ill-informed question is, how do I know this isn't some pyramid of Ponzi Scheme? The vast majority of people who raise this concern are unable to even define what a pyramid or Ponzi scheme is, and are simply parroting catch phrases they have have heard in the news. In reality, every business involving more than two people is in the shape of a pyramid, and working for corporate America is the worst pyramid scheme out there. Think about it, the CEO of a company makes much more money than the average employee. The latest statistic I heard is about 400 times more, and that has been rising fast since the end of the 1980's.

Even though this question is rarely well founded, I will answer it quickly. A pyramid 'scheme' is one where the company offers no product or service, and the people at the top make the vast majority of the money at the expense of the people below them. Pyramid schemes were all over the news in the 1980's and today's regulations all but guarantee any predatory schemes will be shut down.

However, the second question is much more legitimate; how risky is it? This is perhaps the most important question you can ask about any financial venture you are considering undertaking.

So let's talk about risk. Anyone serious about making money knows that the more risk in a financial venture, the bigger the pay-out for its success. The stock market for example, is is a fairly high risk system that has the potential to make people a lot of money if they play it right. Looking at marketing businesses, it's important to figure out how much risk you are willing to take. The difference between risk in something like the stock market and risk in internet business is that with internet commerce you have almost complete control over your risk. The quality of your decisions directly effect your chances of success.

No internet business is without risk, but neither is any other way of making money. Consider this; if you have a job working for a large corporation, the risks are no less, and you have almost zero control over them. You might be laid off, your job could be shipped to China where people will work for a fraction of what you were paid, the company could go under, or you could be fired for unfair reasons. It's no stretch to say that these things are all too common in today's job market.

With all of the risks facing workers these days, are they being fairly compensated for these risks? Absolutely not! Wages adjusted for inflation have been on the decline since the 70's. For example, if the minimum wage had kept up with inflation, it would be well over $10 an hour. CEO wages on the other hand, have been skyrocketing fast. They are taking much more while the average employee is working more and making less. Not only are we being paid less, but workers are paying more and more for healthcare than ever before. The days of employers providing full benefits to workers and their families is becoming a thing of a past.

So how do you assess the risks of a particular business? One of the best ways to get unbiased opinions is by searching for personal testimonials. A great resource for this is youtube. Try doing a search for 'name of your business' review, or 'name of your business' scam. If there are no videos about a business, it probably means there aren't many people in it excited about it enough to market it aggressively. If people are marketing a business like crazy and seem genuinely exited about it, chances are they are doing well with it. You can also check social networking sites like myspace, facebook, twitter, and marketing forums. Also, blogs can be an invaluable source of good information on an opportunity.

I have to say that if you are afraid of a little risk, you may not want to get into internet business. In some ways it is still a jungle out there. But, if you do your homework and research an opportunity well, you can minimize your risk to a level far below that of working a 9-5 job. Perhaps because of the risk, the potential pay-out of working from home and being your own boss is much greater than the vast majority of jobs out there today. Beyond just money, the personal satisfaction of being in control of your own financial destiny is worth its weight in gold as far as freedom and personal satisfaction.

I wish everyone luck in their search for financial freedom and personal satisfaction. Remember that the longer and harder the climb, the better the view from the top.

The Three Worst Marketing Mistakes You Can Make

Marketing is what we do that puts us in a position to make a sale. Good marketing makes selling easier. Bad marketing may make selling impossible. We market to strangers so some of them will raise their hand with at least potential interest in what we have on offer. We market to our clients and customers in order to move them up to the next level of products or services. Most of us put a lot of time, money, and effort into marketing. For must of us it is the key activity we use to differentiate ourselves from our competitors. But when we don't deliver on the promises we make in our marketing we unleash the deadly 3/33 viruses on ourselves. The 3/33 virus will destroy the marketing we have done in the past and it will make it very difficult to successfully market - at least to some prospects - in the future. And for the most part the 3/33 virus is a do-it-to-yourself process. The 3/33 virus is word of mouth marketing on steroids - in reverse. Here's how it works. When you fulfill a promise, deliver excellent service, come in under budget, and save your customer more money than you said you would - they might tell 3 people. And that usually is because you asked them for referrals. But if you screw up, don't do what you said you would do, or fail to deliver in any way - in your customer's mind - they will tell at least 33 people. This can be disaster. You know I am speaking the truth. Remember the last time you got poor service in a restaurant and how many people you went out of your way to tell about it? Here are three ways to guarantee that all the marketing you've done will backfire on you. Don't Do What You Said You'd Do In 2006 I met the author of a marketing book at the Search Engine Strategies event in New York City. I had been receiving his email newsletter and had heard a few things about the book. A table where he could autograph books had been set up for him at the Search Engine Strategies meeting. When there was no one around I approached him and found him to be a very insightful person, someone whose book would probably be of value to our readers. He offered to send me a review copy and I thanked him. After the event I emailed him a note with my mailing address. I never received the book. I received several emails to the address I had given him, but they were solicitations sent to everyone he'd come across at the search engine event. I don't know if he never intended to follow up with his promise, or if he turner it over to someone else, or what. The bottom line is that I will never have anything positive to say about him, his organization, or his book. That can't be what this marketer had in mind when he went to the time, trouble, and energy to come to New York. Disappear With Your Customer's Money The Internet makes it possible to hire people you will never see to do something you can not do and really have no way of knowing it will work until it's too late, and pay them via your PayPal account befo
re they've even begun to do the work. I have done this several times without incident. Recently however I hired someone, on the strength of another person's recommendation, who kept my money and disappeared. He had promised to do the work within 48 hours of receiving my payment. But instead I heard nothing from him for six weeks, at which point he contacted me to see if there was some way to make up for his failure to follow through. I was astounded, but since I'd already paid him I asked him to do something that was worth less than half of what he'd already been paid. Hey, we all deserve a second chance. What happened? Nothing, I never heard from him again. It's hard to say if I would have ever needed his services in the future anyway - so it was just a tedious time consuming event for me, getting someone else to do the job and so forth. But what did it do to the relationship I had had with the person who recommended him? This was someone I trusted. Now I have to think twice about anything he has to sell me. And I am not going to tell my friends to do business with him in the future. Why would I take the chance he will recommend something or someone whose lack of performance comes back to bite me? Embarrass Your Boss Everybody's got to serve somebody was a line in one of Bob Dylan's songs. So no matter who you are or the position you have in your outfit - you do have a boss, maybe many of them. Prior to events where I am registered as part of the media horde, I receive a stream of emails from companies that are making presentations or have exhibits there. A week before the 2007 Search Engine Strategies meeting in New York I received an interview request from the PR firm representing an organization I wanted to learn more about. Actually I received three emails from them, each with open time slots, so I could chose one of the remaining times for the interview. This is the way it's always done. By the time I get to the site I have several one on one interviews set up with people whose message, I think, will be of value to our readers. So I emailed my choice of day and time, from one of the remaining time slots. In this case however, the PR person never go back to me. How was that possible, that was his job? I was curious about the lack of follow up, from a PR person no less, so I printed out the email I'd sent and took it along with me to the meeting. On the second day of the search engine conference I scoured the exhibit halls and eventually found the person I had wanted to interview. I still wanted to talk with him if we could work out the time. You can imagine his response to my story and the copy of my email when I presented it to him. You can also guess the fate of the PR firm who had mishandled their account. It seems I was not the only person affected by this - one of whom was an industry leader the boss really wanted to meet. So, who's your boss? Whose opinions are important to you? Who do you serve? Are you doing everything you can and more to make sure you aren't disappointing or embarrassing them? How can you be sure to avoid the three worst marketing mistakes? Only make promises you can keep, and keep the ones you make. It's as simple as that.

What is MLM?

Multi level marketing (MLM) is a form of direct selling. Companies market goods and services through networks of people who are called independent distributors. These people either buy products for themselves from the company and then resell them to consumers. They can also refer people to the company and when someone buys, they get a commission.

Another way that these independent distributors make money is by building their own sales organizations by providing their team with some great mlm training material and receiving commissions or bonuses from the sales generated by the independent distributors in their organization.

By helping their independent distributors build their own teams and providing them with the right mlm training material, they can have a large organization of independent distributors bringing them lots of money and helping them get to be financially free. Many MLM organizations are structured that way.

Lets look at some facts about the MLM business.

There are more than 40 million independent distributors around the world.

In the U.S. alone, sales in MLM are in the $30 billion range. Worldwide is about $80 billion.

Each week mo
re than 50,000 people in the U.S. alone sign up to be an independent distributor and more than 350,000 worldwide.

MLM is offered and run in more than 150 countries.

Now, why do many people get involved with MLM?

Here are some important facts that will give you a better picture:

People get a chance to own their own business. It does not require a large investment such as a franchise.

It is an ideal home based business.

It can give you great self esteem about life.

It gives you the chance to get out of the rat race and be your own boss in a matter of a few short months or years.

Building a successful business needs to be combined with an excellent upline support, motivation, great vision, persistence, and a great training material.

Now, I have been with a great company that provides a great mlm training material that can help you and others build a successful team. I can proudly recommend it.

It is called the IAHBE. IAHBE stands for the International Association of Home Business Entrepreneurs. It is an organization and a great mlm training material that champions the home-business lifestyle and provides its members with a multitude of resources designed to achieve maximum mlm home-business success.

Marketing Solution Providers Guidepost

If you are searching for information related to email marketing solution providers or any other such as Real Estate Database, Real Estate Marketing Techniques, Consumer Marketing Mailing List or Email Marketing Help you have come to the right article.

This piece will provide you with not just general email marketing solution provider's information but also specific and helpful information. Enjoy it. There are a number of benefits that you can realize through direct email promotion.

Actually, when all is said and done -- when you consider the pros and cons associated with direct email promotion -- you will be able to figure out whether this type of promotional approach is worth it, whether it will be valuable to your own business venture.

An opt-in email list is money in the bank, they say. Meaning that top online entrepreneurs use email opt in lists for direct promotion that tips the scales in their favor by giving them plenty of instant sales that does not have to come through the normal long less efficient channels of visitors flocking at their site and being advertised to. Many email promotion programs grow organically. An idea is born, an email is sent, it works, and another email is sent, and so forth.

While there's nothing wrong with this approach, you can often accomplish more in a shorter time frame by putting sensible or good email promotion into place. If this article still doesn't answer your specific email marketing solution provider's quest, then don't forget that you can conduct more search on any of the major search engines like Search.Yahoo.com to get specific email ma
rketing solution provider's information. If you want your email to be read, provide a good subject.

There are many spam blockers that would prevent your email from coming in to the mailbox of some people. Therefore, your subject should not sound as if you are just making a sale. You should attract readers and not spam blockers. Email promotion is a form of direct promotion that is even more effective than traditional direct promotion.

The traditional direct promotion relies on regular mail, and it usually takes days for mail to reach recipients. One of the advantages of email promotion is that it is instant. You send out a message, and it reaches the recipients immediately.

The way people actively seek clients to buy online is the same way that each site owner should aggressively be harvesting email addresses. It is an email promotion tip worth taking careful note of that a large opt-in email list is better than money in the bank. There are many online entrepreneurs who make a good regular income with nothing else other than their opt-in email lists. Of all email promotion tips, you will ever come across, constantly building your opt in email list is the most valuable and powerful. Many people that searched for email marketing solution providers also searched online for Free Email Marketing Service, Email Program Software, and even E Mail Campaign.

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4 Marketing Techniques For More Traffic

“How do I drive more traffic to my website?” The answer to this question is easy. Expose your website to as many internet surfers as possible, and traffic will flow.

Getting expsoure to your website is not easy, especially when you do not know the best strategies to use. Effort and the most effective strategies and techniques need to be put in place in order to make it a success.

Here are some techniques.

1. Search Engine Optimization (SEO)

Successful search engine optimization will greatly increase the number of visitors to your website. People who are looking for products and services use search engines. If your website is ranked high in the related keyword search by search engines, expect loads of free internet traffic to your website.

One of the ways to optimize your website is to make it search engine friendly. Generate back links from other websites to your website. When websites provide a link to your site, the search engines consider your site valuable, and this affects your position in the listings.

2. Article Writing and Publishing

Articles are a popular tool for online marketing. It helps to generate back links from other websites to yours. It also helps to get exposure for your website through your articles' hyperlinks.

You can write your articles on the topic related to your website, product or services to others. Website owners or newsletters publishers will submit them to article directories, forums or blogs. When the publishers use your article in their ezines or websites, they retain your bio information which contains links to your website at the bottom of your articles.

The publishers will link from their websites to yours. These back links are counted in search engines. When their visitors read your articles, and if they want to know more about your products or services, they can click the hyperlinks at the bottom of your articles to reach your website.

3. Pay Per Click Advertising

Pay Per Click is advertising provided by the search engine providers (Google, Yahoo!, MSN. etc.) where you pay for top placement. Most search engines give top positions to the highest bidder. It is a quick way to have your ad on the first page of the keyword search as listed in the search engines. You do, however, have to pay every time someone clicks to go your web site. Clicks add up fast so make a budget, stick to it, and make sure you monitor your account.

4. Affiliate Marketing

An affiliate program is another way to drive traffic to your web site. Affiliates are commissions-based sales people who make money when they sell your products. Affiliates drive traffic to your web site in exchange for commissions on sales.

If your products are digital items, and you don't want to manage your affiliates yourself, you could subscribe to an affiliate network such as ClickBank. ClickBank marketplace is able to expose your products to thousands of affiliates who are looking for products to sell online.

Websites need a stream of traffic. Create a marketing plan, and incorporate these 4 marketing techniques and strategies. They are proven to flood your website with traffic.

Email Marketing Tips To Earn Big Income

With the unending global recession people are losing jobs due to cost cutting and staff reduction. In the current scenario many people are either jobless or are paid less. In this situation home-based business is gaining acceptance. This offers a flexible work environment where people are their own bosses. It is ideal for housewives and ladies who cannot go out and work. This cuts down on travel time also. There are lucrative job prospects available in the Internet.

One such offer is email marketing. There are many sources available for marketing online products. Radios, Television, newspaper etc are the traditional marketing techniques used before the advent of the Internet. In today’s world the Internet offers fascinating approaches of online marketing i.e. Email marketing.

Email marketing to earn 4-digit income is very simple. This is a home-based business where electronic mail is used. This is the method mostly adopted by people who earn by checking their emails. Small businesses, educational institutions, corporate organizations etc make use of Email marketing. They use this to promote their brands.

The basics of Email marketing and the conventional marketing are more or less similar. The driving force is the message written about the product to convince the prospective buyer and achieve the main objective of the Email marketing.

Email marketing to earn 4-digit income involves various strategies to be successful. Some of the success tips are:

- The marketer has to aware of what he/she wants, whether it is more sales from the product or signups or more clients. He/she should not make follow up calls. Instead he/she can fix an appointment with the client.

- The mail has to be checked for grammar and errors. The flow has to be right.

- The paragraphs in the written mail are to be kept short and simple because people prefer short paragraphs to lengthy ones.

- The message of the mail should not be written in capitals. Writing in capitals means using abusive language. Capitals can be used for emphasizing a particular point but not all in capitals.

- The first two sentences should describe the identity of the person and what is expected of the client.

- Proper conclusion has to be given in the end and a PS of reminding them what they should do.

- Sense of urgency needs to be created by using phrases like ‘first 10 people can apply’ or ‘free trial for 10 day’s etc which will urge people to use it.

- The marketer should build his/her rapport with the client.

- He/she should ask for apology if they have not replied back.

- The privacy of the customer must be respected.

- The information has to be personalized. Only relevant messages have to be sent at proper time.

Irrespective of any age one can do email marketing to earn an attractive 4-digit income. This does not involve any geographical boundaries since everything is done via Internet. The concept of Email marketing is bound to improve in future.

Writing Articles

Writing Articles - A Low Cost Form of Online Advertising

If you check out Wordtracker GTrends, a free keyword suggestion tool, and enter the keyword or phrase which interests you, you will be shown the number of searches carried out on that keyword or phrase. Click on the graph beside your chosen word or phrase and you will see the estimated number of pages listed in Google for it. You will also see the approximate number of visitors achieved daily by the number one listed page on Google. All those pages listed contain articles using your chosen keyword and that is the point; keyword rich articles are listed on the search engines.

The power of a content-rich website cannot be underestimated, which is why article writing is one of the most popular methods of internet marketing. The internet is a fantastic source of information and the place that the majority of people go to first when looking for data on a specific subject. Supplying information on popular topics through publishing articles is a guaranteed method of driving targeted traffic to your website.

So why is writing articles such a favourite with the internet marketing community? Here are a few of the advantages of using this particular method.

1. Cost

Actually, the cost is zero other than what you would already be spending in terms of computer related outgoings, e.g. anti-virus software and internet connection. The rest is completely free, if you discount your time, which is all you really need; time, a computer, the ability to type and research materials. You don't even have to buy the latter because if you don't have hard copy books, magazines, etc., you do have the search engines and soon enough your article will be taking shape.

2. Timescale

Submit your masterpiece to some reputable and popular article directories which receive good numbers of visitors and in no time your website will be crawled by the search engine spiders. However, you must not forget to include your url and a brief biography of yourself or description of your site in the resource box provided.

3. Backlinking

Many of the good article directories syndicate the articles submitted to them, which means that they are also distributed to other directories. In addition, other website owners may set up RSS feeds on your topic, so your article may end up on their sites as well. The reputable article directories always insist that authors' resource box details (name, url, etc.) are copied along with their article so before long, your website url will be appearing all over the internet.

4. Your Reputation

If you are trying to sell products from your website, no amount of traffic, however targeted, will guarantee sales. However, the more your articles spread across the internet, the more you will become known as an expert in your particular field. As your reputation spreads, people come to trust your judgement so they will be far more likely to purchase the products you advertise and recommend.

To recap, you just need to choose your topic, write articles using keywords which attract plenty of searches but which don't have too many competitors already and submit to top class article directories. You will be amazed at the viral effect of simply writing articles.

Making Internet Marketing Work For Your Business

I Know What Your Primary Marketing Goal(s) Are, And Make It Easy For Your Visitors.
In the online marketing world everything is goal oriented. This is because unlike traditional marketing, such as radio, television or print media where it is difficult, if not impossible to determine precisely where a lead came from. In online marketing, you can determine exactly the source that created a lead, or sale.

Know what your goals are: What are your trying to get the web visitor to do? Fill out a form? Subscribe to your newsletter? Buy your product? Then develop a strategy that guides, or funnels as they say in the online world to do precisely what you want you want them to do.

II. Leverage Existing Products And Services To Quickly Advance Your Objectives
All successful business people are good on one thing, they know what they don't know! These people are successful because they find experts to fill those gaps. Even the smartest business person is not an expert on everything.

Successful business people know their strengths, and more importantly, the areas that don't have expertise. In these areas they seek out the skills of other people who are experts. That is why business consultants are popular and so well paid. In a few hours, a true expert can teach a business person what would otherwise take many years of painful and costly trial and error. In the same way, don't assume because you are an expert at traditional marketing, that this will also be true of online marketing.

III. Refine Your Advertising Message - The USP
Do you know what makes your product or service stand out from all of your competitors? The USP or Unique Selling Proposition is what makes your product or service the best choice out of all the others on the market. Does your laundry soap make colors brighter? Or does your toothpaste make breath fresher and teeth whiter?

Think about the message that is portrayed by the major corporations about their products on television... It is all about the USP. These companies spend tens or hundreds of millions of dollars each year testing and advertising. They would not focus on the USP if it were not so vitally important.

IV. If Necessary, Update Your Product Offerings To Meet Market Demand.
Now that you have determined your product or service USP, refine your marketing message to promote this advantage. If you can't determine what your products USP is, neither will your potential customers! Then it is advisable to refine your products so that they accentuate a particular benefit over competitors. Make your product the best at something, or lower the price. You need to find some major reason why people should buy your product, or they just wont buy it!

V. Market Only Through Channels Known To Be Successful, And Test!
There are a lot of ways you can perform marketing on the Internet, some are much more successful that others. Many marketers spend endless hours doing repetitive tasks that are really not very effective.

A smart marketer takes advantage of powerful existing products that have proven effectiveness, such as PPC marketing. PPC has been proven to be successful for many businesses. Analytical testing is also crucial to success. If these topics are Greek to you, then teach yourself about them, or get the help of experts. Otherwise you are just wasting precious money and time.

VI. Every Lead Is Precious, Don't Let Any Get Away.
You spend a lot of time and money getting people to visit your site. The great majority of them will not buy your product during that visit. A good rate of conversion online is 5 percent. That means that 95 out of 100 visitors will not buy your product. This does not mean that you can't establish a relationship with these visitors. You can (and should) come up with a way to keep the conversation going with these people, even if they are not interested in buying at that time. Perhaps they will make a decision 6 months form now, or they have a customer or associate that may be interested in your product. Or perhaps they offer a newsletter to their customers, and are looking for good products to recommend to them.

Figure out some way to capture as many of these leads as you can. Whether it is through a "tell a friend" or "email this page" service, or a free report or newsletter, or an affiliate program. The more of these non-buyers you get on your list, the more successful your business will ultimately be.

Hot Niche Marketing Tips

Business anywhere has one rule- survival of the fittest. In short, you have to work very hard to stay ahead of competitors. And a niche product is as good as any other product as far as the operations are concerned. So what you need to do is keep abreast of what others are doing as far as online niche marketing is concerned.

• One of the great things about this field is the money possibilities. If you are starting out, you need a good target area. Try and locate one area where the demand is limited to a niche or a small group. It can be anything that you can think of, but just in case you can’t zero in on anything you can always conduct research.

• Niche marketing is easier to tackle than large scale marketing especially for the newcomer. It is very focused to a limited group of people who have certain demands, and it is those demands that are catered to by the niche marketer. A bigger market doesn’t necessarily mean better profit. A large market seems to have a lot more money.

• The temptation of money is indeed hard to resist. But you must understand that big money also means tough competition. New entrants often don’t stand a chance against established players in the world of online marketing, at least at first until they gain experience and momentum.

• You can make a significant impact in the field of niche marketing pretty easily. What you need to do is to find out a consistent demand for a product from a small group of people and deliver the product without any hassle.

• Another great thing about a focused market is that it reduces the problems of advertising. You already know your customers so the ads you place are already targeted to one specific group guaranteeing its success. As a result, advertisements as well as the promotion of products or your company becomes a smooth process.

• If you are worried about finding a niche market, don’t be. It’s quite simple. The answer lies in locating a niche group that is can generate enough of business for you but has been till now overlooked. Search forums, news articles and other resources.

• A lot of niche products exist. Some of them have very tough competition and is hard to break into. There are also others that are relatively easier to get into. Working from home or making money online are two arenas that are very competitive with more and more people entering every day. The important thing in such a scenario is to give your customers a high level of satisfaction. You can only bring in the targeted amount of visitors to your site if you are the best one in your chosen field. Another thing of vital importance is to keep publishing online about your venture. This will at one go give you plausibility and authenticity, brand visibility and generate increased traffic.

• Remember that it is a dog eat dog world out there. So do the necessary research before you take the plunge. However there is no need to worry if you can convince your customers that they are getting more than their money’s worth from you.

To stay ahead of the game you should start with a market where you can beat your competition. Fields that are expanding and that in which you have the greatest knowledge should be ideally chosen. Lastly, count on the golden rule of supply and demand to sail you through.

6 Steps to Affiliate Marketing

The secrets of affiliate marketing lie not only in making more and more sales today, but developing a strategy that would help you maintain more sales in the future. So, make sure that you are not an affiliate marketer who just gets people to the sales page without that visit resulting in an actual sale.

Affiliate marketing is a good way to earn additional cash. It doesn’t require much of your time, but this business could get you the side-cash that you always wanted. If you follow the 6 steps listed below, there is no reason why you wouldn’t do well in affiliate marketing:

• Maintain a good system: For your business to function properly, productive workers are a must. The ones who do not follow the high standards set by you should be expelled. Besides, you must have an eye for competent affiliates who would help you in generating sales. For this purpose, you can screen your helpers to find whether they really fit the bill.

• Conducting an integrated operation: Most of the product owners are of the opinion that there should be little or no connection between their operations and those of the affiliates. This is baseless, since the affiliates would help you in getting more sales and they should be a part of your marketing plan. Have plenty of tools for them to use.

• Follow the leaders: Conduct research work and see what the successful business person has done. Provide a good case study about what works and what doesn’t to share with fellow team members, affiliate marketers and others who help with your sales..

• Seek professional help: If you believe that you can’t handle this business due to lack of knowledge, don’t have hesitation in seeking expert opinions and help. Experts can provide you enough help to ensure that you succeed in your venture.

• Aggression in traffic generation helps: Having good traffic to your website is very important for your business. If less people visit your site, fewer people will know anything about you and you will have still lower sales. So ensure that you maintain a decent amount of traffic coming to your site in order to boost up your sales. Just stick to the basic rules of getting more traffic to your website.

• Investment of income: For growth of your business, it is very important that instead of taking profits home, you invest them back into the business. The investment of initial profits can be made in getting more traffic to the site, for getting designers for the creation of graphics for your site, and many other activities. Consider the money that you put into your business as a long term investment.

In summary, these are the basic principles you need to follow to be successful in affiliate marketing, and you should consider these principles even prior to starting the business. If you religiously follow the above-mentioned principles, you will surely succeed in your venture. Good luck!